urBasics was created by Ashley, a Toronto trans woman and her mom Eileen, to respond to the need for Canadian stores with gear for gender expression and affirmation.
The idea came to Ashley in the middle of the pandemic after not finding items in Canada that were affordable, comfortable and affirming. The urBasics collection was designed with the gender spectrum in mind, whether you're on the gender spectrum or not.
We launched the collection in May 2021 with gaffs, panties, bras and bralettes and will follow in June with packing boxers and gender-free boxers. We aim to have something for everyone.
besides our collection, we offer a curated collection of gender expression gear for any point along or outside of the gender spectrum and for various stages of transition.
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